Cable Emerging into Business Markets

September 4, 2013

By CBI Telecommunications, Author:  Larry Garver

There was a time not too long ago when “the cable company” was synonymous with TV only.  Today however, many businesses are calling their cable company to provide High Speed Internet Service, as well as a cost-saving alternative to the traditional PSTN (Public Switched Telephone Network) for local and long distance voice traffic.  Some cable providers have further expanded their suite of products to include WAN connectivity thru IP VPN services and Ethernet and transport data networking.  Not just cable TV anymore, by a long shot!

Strengths of Cable and Cable Vendors

  • Usually less expensive than Traditional Dedicated Internet T1 or Voice PRI-T1.
  • With Class of Service provisioning, cable companies can bundle the Internet, Voice and WAN services over a single access cable to your business location.
  • Typically cable voice service offerings include unlimited Local calls, and sometimes also include unlimited domestic Long Distance.
  • Great redundancy/fail-over option.
  • Area of Service is improving, but cable may not be available at all of your business locations.
  • Customer Service.  When considering a cable vendor for your business, ask them if they have a separate Customer Service center for their business customers.  If you get lumped in with cable TV customer service, you could be in for a bumpy ride.  To be fair, the traditional Telecom vendors don’t score well in customer satisfaction surveys either.
  • If your phone system has become obsolete, a bundled Cable option (with Managed customer premise router) could eliminate costly new phone equipment.
  • Emergency Back-up Plan:  If your business needs to have a fail-safe back-up for telecommunications, a cable connection can do the trick.  Since cable comes into your building via a separate access vs. traditional T1s, it provides redundancy in the event of a fiber cut, etc.

Weaknesses of Cable and Cable Vendors

  • Area of Service is improving, but cable may not be available at all of your business locations.
  • Customer Service.  When considering a cable vendor for your business, ask them if they have a separate Customer Service center for their business customers.  If you get lumped in with cable TV customer service, you could be in for a bumpy ride.  To be fair, the traditional Telecom vendors don’t score well in customer satisfaction surveys either.

Opportunities – Optimal Solutions and Cable Options

  • If your phone system has become obsolete, a bundled Cable option (with Managed customer premise router) could eliminate costly new phone equipment.
  • Emergency Back-up Plan:  If your business needs to have a fail-safe back-up for telecommunications, a cable connection can do the trick.  Since cable comes into your building via a separate access vs. traditional T1s, it provides redundancy in the event of a fiber cut, etc.

 Conclusion

CBI recommends that businesses consider cable alternatives for your telecommunication and data requirements, if not as your core access & service provider, then as a redundancy option.

Comments

Leave a Reply



(Your email will not be publicly displayed.)


Captcha Code

Click the image to see another captcha.