Mobile Phone User Facts

September 4, 2013

Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months) (The Next Web)

1.08 of the world’s 4 billion mobile phones are smartphones

 Apple and Android represent more than 75% of the smartphone market

7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010

29% of mobile users are open to scanning a mobile tag to get coupons

39% of instances where a consumer walks out of a store without buying were influenced by smartphones

91% of mobile internet access is for social activities, versus just 79% on desktops (Source: Hubspot)

Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile

QR code scans increased 300% in 2011 compared to 2010

The average tablet user spends 13.9 hours per week with the device

73% of smartphone owners access social networks through apps at least once per day (Source:Hubspot)

There was 103% growth in website traffic from smartphones from 2011-2012

US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source:Hubspot)

There are currently 6 Billion mobile subscribers worldwide

This equals 87% of the world’s population

China and India account for 30% of this growth

There are over 1.2 Billion people accessing the web from their mobiles

Over 300,000 apps have been developed in the past 3 year

Google earns 2.5 Billion in mobile ad revenue annually (Source Digital Buzz Blog)


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